Spectrum Campaigns specializes in ballot measure campaigns, issue advocacy and strategic communications. We help clients define complex issues in credible, compelling terms to win ballot measure campaigns and shape the debate around their organizational and policy goals.
Ballot Measures
Development and viability assessment
Qualification / signature-gathering
Campaign strategy and management
Issue Advocacy
External support for legislative and regulatory objectives
Issue branding and management
Industry / client positioning
Strategic Communications
Crisis communications
Litigation support
Executive positioning
Ned Wigglesworth is CEO of Spectrum Campaigns, a firm specializing in ballot measure campaigns and issue advocacy, with a focus on complex issue areas such as health care, energy and state finance/governance.
Mr. Wigglesworth has worked with stakeholders across the political spectrum on more than 40 initiative campaigns since entering public affairs 15 years ago. His clients have included Fortune 50 corporations, labor, trade associations, health care provider groups and nonprofit organizations.
Some of Wigglesworth’s recent California initiative campaigns include:
· No on Prop 9 (“Three Californias” removed from ballot by State Supreme Court – 2018)
· Yes on Prop 56 (tobacco tax passed – 2016)
· No on Prop 45 (health insurance rate regulation defeated – 2014)
· Yes on Prop 40 (redistricted Senate districts upheld – 2012)
· No on Prop 29 (tobacco tax defeated – 2012)
· Yes on Prop 26 (tax reforms passed – 2010)
As a former litigation attorney, Wigglesworth is also frequently enlisted by corporate general counsels to provide strategic and communications support for litigation.
Prior to starting Spectrum Campaigns in 2016, Wigglesworth had been a partner at Redwood Pacific Public Affairs (the successor firm to Goddard Claussen); the Vice President of Communications for the California Medical Association; a policy advocate at Common Cause and a litigation attorney at McDermott, Will and Emery. He holds a J.D. from the University of Michigan Law School (1999) and a B.A. in History from Kansas State University (1995).
In 2016, a coalition of public health advocates and providers qualified a tobacco tax measure to fund tobacco prevention, treatment and research, with a focus on shoring up the state’s troubled Medi-Cal program.
In 2013, a trial lawyer-backed front group and the state Insurance Commissioner qualified a measure that would have instituted rate regulation for the individual and small group health insurance markets in California.
In 2018, Billionaire venture capitalist Tim Draper funded and qualified a measure that would have replaced the existing state of California with three new states.
Spectrum Campaigns
1201 K Street, Suite 950
Sacramento, CA 95814
(916) 548-7245
info@spectrumcampaigns.com
